APA (7th ed.) Citation

Lovelock, C. H., Keh, H. T., Lu, X., & Wirtz, J. (2005). Services marketing in Asia: Managing people, technology, and strategy (2nd ed.). Pearson Education Asia.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H., Hean Tat Keh, Xiongwen Lu, and Jochen Wirtz. Services Marketing in Asia: Managing People, Technology, and Strategy. 2nd ed. Singapore: Pearson Education Asia, 2005.

MLA (9th ed.) Citation

Lovelock, Christopher H., et al. Services Marketing in Asia: Managing People, Technology, and Strategy. 2nd ed. Pearson Education Asia, 2005.

Warning: These citations may not always be 100% accurate.