International marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
McGraw-Hill, 2007
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| Subjects: |
Table of Contents:
- 1. An overview
- 2. The cultural enviroment of global markets
- 3. Assessing global market opportunities
- 4. Developing global marketing strategies
- 5. Implementing global marketing strategies
- 6. Supplementary material