http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
xxxii 702 p. : ill. (some col.) ; 28 cm.
1. An overview -- 2. The cultural enviroment of global markets -- 3. Assessing global market opportunities -- 4. Developing global marketing strategies -- 5. Implementing global marketing strategies -- 6. Supplementary material
Includes bibliographical references and index