rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: International marketing
  name:
    name part: Cateora, Philip R.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Graham, John L.
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: nyu
    place:
      place term: McGraw-Hill, 2007
    date issued: 2007
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxxii 702 p. : ill. (some col.) ; 28 cm.
  table of contents: 1. An overview -- 2. The cultural enviroment of global markets -- 3. Assessing global market opportunities -- 4. Developing global marketing strategies -- 5. Implementing global marketing strategies -- 6. Supplementary material
  note: Philip R. Cateora, John L. Graham
  note: Includes bibliographical references and index
  subject:
    topic: Export marketing
    topic: Research
  identifier: 0071105948
  identifier: 97870071105941
  record info:
    record creation date: 080117
    record change date: 20170219093000.0
    record identifier: 0000054710