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20170219.0 |
| 008 |
080117s2007 nyu eng |
| 020 |
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|a 0071105948
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| 020 |
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|a 97870071105941
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| 090 |
0 |
0 |
|a HF1416
|b .C38 2007
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| 100 |
1 |
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|a Cateora, Philip R. ,
|e author
|
| 245 |
1 |
0 |
|a International marketing
|c Philip R. Cateora, John L. Graham
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| 260 |
|
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|a McGraw-Hill, 2007
|
| 300 |
|
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|a xxxii 702 p. :
|b ill. (some col.) ;
|c 28 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. An overview -- 2. The cultural enviroment of global markets -- 3. Assessing global market opportunities -- 4. Developing global marketing strategies -- 5. Implementing global marketing strategies -- 6. Supplementary material
|
| 650 |
|
0 |
|a Export marketing
|x Research
|
| 700 |
1 |
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|a Graham, John L. ,
|e author
|
| 999 |
|
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|a 1000116262
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|