International marketing

Bibliographic Details
Main Authors: Cateora, Philip R. (Author), Graham, John L. (Author)
Format: Book
Language:English
Published: McGraw-Hill, 2007
Subjects:
Description
Physical Description:xxxii 702 p. : ill. (some col.) ; 28 cm.
Bibliography:Includes bibliographical references and index
ISBN:0071105948
97870071105941