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00000cam a2200000 7i4500 |
| 001 |
0000054708 |
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20090209093000.0 |
| 008 |
080117s2002 -uk eng |
| 020 |
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|a 0743232135
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| 020 |
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|a 9780743232135
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| 090 |
0 |
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|a HD69.B7
|b A216 2002
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| 100 |
1 |
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|a Aaker, David A. ,
|e author
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| 245 |
1 |
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|a Building strong brands
|c David A. Aaker
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| 260 |
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|a London :
|b Free Press Bussiness ,
|c c2002
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| 300 |
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|a vii, 380 p. :
|b ill. ;
|c 24 cm.
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| 505 |
0 |
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|a 1. What is Strong Brand? -- 2. The Saturn Story -- 3. The Brand Indentity System -- 4. Organizational Associations -- 5. Brand Personality -- 6. Identity Implementation -- 7. Brand Strategies Over Time -- 8. Managing Brand Systems -- 9. Leveraging the Brand -- 10. Measuring Brand Equity Across Products & Markets -- 11. Organizing for Brand Building
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| 650 |
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0 |
|a Brand name products
|x Management
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| 650 |
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0 |
|a Business names
|x Management
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| 999 |
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|a 1000116261
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|