Building strong brands
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Free Press Bussiness
c2002
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000054708 | ||
| 008 | 080117s2002 -uk eng | ||
| 020 | |a 0743232135 | ||
| 020 | |a 9780743232135 | ||
| 090 | 0 | 0 | |a HD69.B7 |b A216 2002 |
| 100 | 1 | |a Aaker, David A. |e author | |
| 245 | 1 | 0 | |a Building strong brands |c David A. Aaker |
| 260 | |a London |b Free Press Bussiness |c c2002 | ||
| 300 | |a vii, 380 p. |b ill. |c 24 cm | ||
| 650 | 0 | |a Brand name products |x Management | |
| 650 | 0 | |a Business names |x Management | |
| 999 | |a 1000116261 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||