Aaker, D. A. (2002). Building strong brands. Free Press Bussiness.
Chicago Style (17th ed.) CitationAaker, David A. Building Strong Brands. London: Free Press Bussiness, 2002.
MLA (9th ed.) CitationAaker, David A. Building Strong Brands. Free Press Bussiness, 2002.
Warning: These citations may not always be 100% accurate.