Business communication : making connections in a digital world
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin ,
2008
|
| Edition: | 11th ed |
| Subjects: | |
| Online Access: | Table of contents only |
Table of Contents:
- Pt. 1 Introduction
- 1. Communication in the workplace
- Pt. 2 Fundamentals of business writing
- 2. Adaptation and the selection of words
- 3. Construction of clear sentences and paragraphs
- 4. Writing for effect
- Pt. 3 Basic patterns of business messages
- 5. The writing process and an introduction to business messages
- 6. Directness in good-news and neutral messages
- 7. Indirectness in bad-news messages
- 8. Indirectness in persuasive messages
- 9. Strategies in the job-search process
- Pt. 4 Fundamentals of report writing
- 10. Basics of report writing - 11. Short reports and proposals
- 12. Long, formal reports
- 13. Graphics
- Pt. 5 Other forms of business communication
- 14. Informal oral communication
- 15. Public speaking and oral reporting
- Pt. 6 Cross-cultural communication, correctness, technology, research
- 16. Techniques of cross-cultural communication
- 17. Correctness of communication
- 18. Technology-enabled communication
- 19. Business research methods