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00000cam a2200000 7i4500 |
| 001 |
0000054592 |
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20080629093000.0 |
| 008 |
080116s2008 nyu eng |
| 020 |
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|a 0073050369
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| 020 |
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|a 9780073050362
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| 090 |
0 |
0 |
|a HF5721
|b .L37 2008
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| 100 |
1 |
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|a Lesikar, Raymond Vincent ,
|e author
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| 245 |
1 |
0 |
|a Business communication :
|b making connections in a digital world
|c Raymond V. Lesikar, Marie E. Flatley, Kathryn Rentz
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| 250 |
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|a 11th ed
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| 260 |
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|a New York :
|b McGraw-Hill/Irwin ,
|c 2008
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| 300 |
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|a xxvii, 639 p. :
|b ill. ;
|c 29cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a Pt. 1 Introduction -- 1. Communication in the workplace -- Pt. 2 Fundamentals of business writing -- 2. Adaptation and the selection of words -- 3. Construction of clear sentences and paragraphs -- 4. Writing for effect -- Pt. 3 Basic patterns of business messages -- 5. The writing process and an introduction to business messages -- 6. Directness in good-news and neutral messages -- 7. Indirectness in bad-news messages -- 8. Indirectness in persuasive messages -- 9. Strategies in the job-search process -- Pt. 4 Fundamentals of report writing -- 10. Basics of report writing - 11. Short reports and proposals -- 12. Long, formal reports -- 13. Graphics -- Pt. 5 Other forms of business communication -- 14. Informal oral communication -- 15. Public speaking and oral reporting -- Pt. 6 Cross-cultural communication, correctness, technology, research -- 16. Techniques of cross-cultural communication -- 17. Correctness of communication -- 18. Technology-enabled communication -- 19. Business research methods
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| 650 |
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0 |
|a Business communication
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| 650 |
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0 |
|a Commercial correspondence
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| 650 |
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0 |
|a English language
|x Business English
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| 700 |
1 |
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|a Flatley, Marie Elizabeth ,
|e author
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| 700 |
1 |
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|a Rentz, Kathryn ,
|e author
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| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip0618/2006024235.html
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| 999 |
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|a 1000116100
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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