The design of things to come : how ordinary people create extraordinary products
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Wharton School Pub ,
c2005
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| Subjects: | |
| Online Access: | Table of contents |
Table of Contents:
- 1. The new breed of innovator
- 2. Pragmatic innovation: the new mandate
- 3. The art and science of business
- 4. Identifying today's trends for tomorrow's innovations
- 5. Design for desire: the new product prescription
- 6. The powers of stakeholders: people fuel