http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
how ordinary people create extraordinary products
1. The new breed of innovator -- 2. Pragmatic innovation: the new mandate -- 3. The art and science of business -- 4. Identifying today's trends for tomorrow's innovations -- 5. Design for desire: the new product prescription -- 6. The powers of stakeholders: people fuel
Craig M. Vogel, Jonathan Cagan, Peter Boatwright
Includes bibliographical references and index