Marketing channels
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River NJ :
Pearson/Prentice Hall ,
c2006
|
| Edition: | 7th ed |
| Series: | The Prentice Hall international series in marketing
|
| Subjects: |
Table of Contents:
- 1-Introduction: 1. Marketing channels: structure and functions
- 2-Channel design: demand, Supply, and channel efficiency: 2. Segmentation for marketing channel design: service outputs
- 3. Supply-side channel analysis: channel flows and efficiency analysis
- 4. Supply-side channel analysis: channel structure and intensity
- 5. Gap analysis
- 3-Channel implementation: 6. Channel power: getting it, using it, keeping it
- 7. Managing conflict to increase channel coordination
- 8. Strategic alliances in distribution
- 9. Vertical integration in distribution
- 4-Channel institutions: 10. Retailing
- 11. Wholesaling
- 12. Franchising
- 13. Logistics and supply chain management