Marketing channels - Coughlan, Anne T.; Stern, Louis W. , 1935- (Upper Saddle River NJ : Pearson/Prentice Hall, 2006)
1-Introduction: 1. Marketing channels: structure and functions -- 2-Channel design: demand, Supply, and channel efficiency: 2. Segmentation for marketing channel design: service outputs -- 3. Supply-side channel analysis: channel flows and efficiency analysis -- 4. Supply-side channel analysis: channel structure and intensity -- 5. Gap analysis -- 3-Channel implementation: 6. Channel power: getting it, using it, keeping it -- 7. Managing conflict to increase channel coordination -- 8. Strategic alliances in distribution -- 9. Vertical integration in distribution -- 4-Channel institutions: 10. Retailing -- 11. Wholesaling -- 12. Franchising -- 13. Logistics and supply chain management
Includes bibliographical references and indexes
Keywords: Marketing channels