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00000cam a2200000 7i4500 |
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20200915.0 |
| 008 |
090208s2006 nju eng |
| 020 |
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|a 0131275550
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| 020 |
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|a 9780131275553
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| 090 |
0 |
0 |
|a HF5415.129
|b .M365 2006
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| 245 |
0 |
0 |
|a Marketing channels
|c Anne T. Coughlan ... [et al.]
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| 250 |
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|a 7th ed
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| 260 |
|
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|a Upper Saddle River NJ :
|b Pearson/Prentice Hall ,
|c c2006
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| 300 |
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|a xxii, 555 p. :
|b ill. ;
|c 25 cm.
|
| 490 |
1 |
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|a The Prentice Hall international series in marketing
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| 504 |
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|a Includes bibliographical references and indexes
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| 505 |
0 |
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|a 1-Introduction: 1. Marketing channels: structure and functions -- 2-Channel design: demand, Supply, and channel efficiency: 2. Segmentation for marketing channel design: service outputs -- 3. Supply-side channel analysis: channel flows and efficiency analysis -- 4. Supply-side channel analysis: channel structure and intensity -- 5. Gap analysis -- 3-Channel implementation: 6. Channel power: getting it, using it, keeping it -- 7. Managing conflict to increase channel coordination -- 8. Strategic alliances in distribution -- 9. Vertical integration in distribution -- 4-Channel institutions: 10. Retailing -- 11. Wholesaling -- 12. Franchising -- 13. Logistics and supply chain management
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| 650 |
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0 |
|a Marketing channels
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| 700 |
1 |
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|a Coughlan, Anne T. ,
|e author
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| 700 |
1 |
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|a Stern, Louis W. ,
|d 1935- ,
|e author
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| 999 |
|
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|a 1000114408
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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