Marketing channels

Bibliographic Details
Main Authors: Coughlan, Anne T. (Author), Stern, Louis W. , 1935- (Author)
Format: Book
Language:English
Published: Upper Saddle River NJ : Pearson/Prentice Hall , c2006
Edition:7th ed
Series:The Prentice Hall international series in marketing
Subjects:
Description
Physical Description:xxii, 555 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and indexes
ISBN:0131275550
9780131275553