Consumer behavior : buying, having, and being
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall ,
c2007
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| Edition: | 7th ed |
| Subjects: |
Table of Contents:
- 1. Consumers rule
- 2. Perception
- 3. Learning and memory
- 4. Motivation and values
- 5. The self
- 6. Personality and lifestyles
- 7. Attitudes
- 8. Attitude change and interactive communications
- 9. Individual decision making
- 10. Buying and disposing
- 11. Group influence and opinion leadership
- 12. Organizational and household decision making
- 13. Income and social class
- 14. Ethnic, racial, and religious subcultures
- 15. Age subcultures
- 16. Cultural influences on consumer behavior
- 17. The creation and diffusion of global consumer culture