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00000cam a2200000 7i4500 |
| 001 |
0000054105 |
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20080519093000.0 |
| 008 |
080310s2007 nju eng |
| 020 |
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|a 013202358X
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| 020 |
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|a 9780132023580
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| 090 |
0 |
0 |
|a HF5415.32
|b .S6 2007
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| 100 |
1 |
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|a Solomon, Michael R. ,
|e author
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| 245 |
1 |
0 |
|a Consumer behavior :
|b buying, having, and being
|c Michael R. Solomon
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| 250 |
|
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|a 7th ed
|
| 260 |
|
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|a Upper Saddle River, NJ :
|b Pearson/Prentice Hall ,
|c c2007
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| 300 |
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|a xviii, 654 p. :
|b ill. (chiefly col.) ;
|c 29 cm.
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| 504 |
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|a Includes bibliographical references and indexes
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| 505 |
0 |
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|a 1. Consumers rule -- 2. Perception -- 3. Learning and memory -- 4. Motivation and values -- 5. The self -- 6. Personality and lifestyles -- 7. Attitudes -- 8. Attitude change and interactive communications -- 9. Individual decision making -- 10. Buying and disposing -- 11. Group influence and opinion leadership -- 12. Organizational and household decision making -- 13. Income and social class -- 14. Ethnic, racial, and religious subcultures -- 15. Age subcultures -- 16. Cultural influences on consumer behavior -- 17. The creation and diffusion of global consumer culture
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| 650 |
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0 |
|a Consumer behavior
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| 999 |
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|a 1000114404
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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