Consumer behavior : buying, having, and being
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall ,
c2007
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| Edition: | 7th ed |
| Subjects: |
| Physical Description: | xviii, 654 p. : ill. (chiefly col.) ; 29 cm. |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 013202358X 9780132023580 |