Marketing management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J :
Pearson/Prentice Hall ,
c2006
|
| Edition: | 12th ed |
| Subjects: | |
| Online Access: | Table of contents |
Table of Contents:
- Pt. 1. Understanding marketing management
- Pt. 2. Capturing marketing insights
- Pt. 3. Connecting with customers
- Pt. 4. Building strong brands
- Pt. 5. Shaping the market offerings
- Pt. 6. Delivering value
- Pt. 7. Communicating value
- Pt. 8. Creating successful long-term growth