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00000cam a2200000 7i4500 |
| 001 |
0000054104 |
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20210415093000.0 |
| 008 |
080423s2006 njua b 001 0 eng |
| 020 |
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|a 013196853X
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| 020 |
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|a 9780131968530
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| 090 |
0 |
0 |
|a HF5415.13
|b .K64 2006
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| 100 |
1 |
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|a Kotler, Philip ,
|e author
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| 245 |
1 |
0 |
|a Marketing management
|c Philip Kotler, Kevin Lane Keller
|
| 250 |
|
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|a 12th ed
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| 260 |
|
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|a Upper Saddle River, N.J :
|b Pearson/Prentice Hall ,
|c c2006
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| 300 |
|
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|a xxxix, [672] p. :
|b ill. (some col) ;
|c 28 cm.
|
| 504 |
|
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|a Includes bibliographical references and indexes
|
| 505 |
0 |
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|a Pt. 1. Understanding marketing management -- Pt. 2. Capturing marketing insights -- Pt. 3. Connecting with customers -- Pt. 4. Building strong brands -- Pt. 5. Shaping the market offerings -- Pt. 6. Delivering value -- Pt. 7. Communicating value -- Pt. 8. Creating successful long-term growth
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Keller, Kevin Lane ,
|d 1956- ,
|e author
|
| 856 |
4 |
1 |
|3 Table of contents
|u http://www.loc.gov/catdir/toc/ecip055/2004029595.html
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| 999 |
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|a 1000114403
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|