Marketing management

Bibliographic Details
Main Authors: Kotler, Philip (Author), Keller, Kevin Lane 1956- (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J Pearson/Prentice Hall c2006
Edition:12th ed
Subjects:
Online Access:Table of contents

MARC

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100 1 |a Kotler, Philip  |e author 
245 1 0 |a Marketing management  |c Philip Kotler, Kevin Lane Keller 
250 |a 12th ed 
260 |a Upper Saddle River, N.J  |b Pearson/Prentice Hall  |c c2006 
300 |a xxxix, [672] p.  |b ill. (some col)  |c 28 cm 
650 0 |a Marketing  |x Management 
700 1 |a Keller, Kevin Lane  |d 1956-  |e author 
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