Marketing management
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J
Pearson/Prentice Hall
c2006
|
| Edition: | 12th ed |
| Subjects: | |
| Online Access: | Table of contents |
| Physical Description: | xxxix, [672] p. ill. (some col) 28 cm |
|---|---|
| ISBN: | 013196853X 9780131968530 |