Marketing management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J :
Pearson/Prentice Hall ,
c2006
|
| Edition: | 12th ed |
| Subjects: | |
| Online Access: | Table of contents |
| Physical Description: | xxxix, [672] p. : ill. (some col) ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 013196853X 9780131968530 |