Marketing management : an Asian perspective

Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Language:English
Published: Singapore : Pearson/Prentice Hall , c2006
Edition:4th ed
Subjects:

MARC

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020 |a 9780131982628 
090 0 0 |a HF5415.13   |b .M274 2006 
245 0 0 |a Marketing management :   |b an Asian perspective   |c Philip Kotler ... [et al.] 
250 |a 4th ed 
260 |a Singapore :   |b Pearson/Prentice Hall ,   |c c2006 
300 |a xxxiii, 830 p. :   |b ill. ;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management 
650 0 |a Marketing   |z Asia   |x Management 
700 1 |a Kotler, Philip ,   |e author 
999 |a 1000114410   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus