Marketing an introduction

Bibliographic Details
Main Authors: Armstrong, Gary (Gary M.) (Author), Kotler, Philip (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Pearson/Prentice Hall c2007
Edition:8th ed
Subjects:
Description
Physical Description:xxx, 522, [96] p. col. ill. 28 cm
ISBN:0131984543
9780131984547