Principles of marketing : an Asian perspective
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| Format: | Book |
| Language: | English |
| Published: |
Singapore :
Prentice Hall/Pearson Education South Asia Pte Ltd ,
c2005
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| Subjects: |
Table of Contents:
- 1. Understanding marketing and the marketing process
- 2. Developing marketing opportunities and strategies
- 3. Developing the marketing mix
- 4. Managing marketing