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00000cam a2200000 7i4500 |
| 001 |
0000054101 |
| 005 |
20210415093000.0 |
| 008 |
071029s2004 si eng |
| 020 |
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|a 0131234390
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| 020 |
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|a 9780131234390
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| 090 |
0 |
0 |
|a HF5415
|b .P659 2005
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| 100 |
1 |
|
|a Kotler, Philip ,
|e author
|
| 245 |
1 |
0 |
|a Principles of marketing :
|b an Asian perspective
|c Philip Kotler ... (et al)
|
| 246 |
3 |
0 |
|a Marketing
|b an Asian perspective
|
| 260 |
|
|
|a Singapore :
|b Prentice Hall/Pearson Education South Asia Pte Ltd ,
|c c2005
|
| 300 |
|
|
|a xv, 535 p. :
|b ill. ;
|c 28 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Understanding marketing and the marketing process -- 2. Developing marketing opportunities and strategies -- 3. Developing the marketing mix -- 4. Managing marketing
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Marketing
|z Asia
|
| 700 |
1 |
|
|a Kotler, Philip ,
|e author
|
| 999 |
|
|
|a 1000114402
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000117863
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|