Principles of marketing : an Asian perspective
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore :
Prentice Hall/Pearson Education South Asia Pte Ltd ,
c2005
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| Subjects: |
| Physical Description: | xv, 535 p. : ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131234390 9780131234390 |