Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall ,
c2008
|
| Edition: | 12th ed |
| Subjects: |
Table of Contents:
- Pt. 1 Defining marketing and the marketing process
- Pt. 2 Understanding the marketplace and consumers
- Pt. 3 Designing a customer-driven marketing strategy and integrated marketing mix
- Pt. 4 Extending marketing