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00000cam a2200000 7i4500 |
| 001 |
0000054100 |
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20210415093000.0 |
| 008 |
071029s2008 njua b 001 0 eng |
| 020 |
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|a 0136132375
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| 020 |
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|a 9780136132370
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| 090 |
0 |
0 |
|a HF5415
|b .K636 2008
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| 100 |
1 |
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|a Kotler, Philip ,
|e author
|
| 245 |
1 |
0 |
|a Principles of marketing
|c Philip Kotler, Gary Armstrong
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| 250 |
|
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|a 12th ed
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| 260 |
|
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|a Upper Saddle River, NJ :
|b Pearson/Prentice Hall ,
|c c2008
|
| 300 |
|
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|a xxxii, 599, [99] p. :
|b ill. (chiefly col.) ;
|c 29 cm.
|
| 504 |
|
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|a Includes bibliographical references (p. R-1 - R-30) and indexes
|
| 505 |
0 |
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|a Pt. 1 Defining marketing and the marketing process -- Pt. 2 Understanding the marketplace and consumers -- Pt. 3 Designing a customer-driven marketing strategy and integrated marketing mix -- Pt. 4 Extending marketing
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Armstrong, Gary [
|q (Gary M.)] ,
|e author
|
| 999 |
|
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|a 1000114401
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|