Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson/Prentice Hall
c2008
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| Edition: | 12th ed |
| Subjects: |
| Physical Description: | xxxii, 599, [99] p. ill. (chiefly col.) 29 cm |
|---|---|
| ISBN: | 0136132375 9780136132370 |