International marketing and export management
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Financial Times/Prentice Hall ,
c2005
|
| Edition: | 5th ed |
| Subjects: |
Table of Contents:
- 1. International marketing and exporting
- 2. Bases of international marketing
- 3. The international environment
- 4. Export market selection: definition and strategies
- 5. Information for international market(ing) decisions
- 6. Market entry strategies
- 7. Export entry modes
- 8. Nonexport entry modes
- 9. Product decisions
- 10. Pricing decisions
- 11. Financing and methods of payment
- 12. Promotion and marketing communication
- 13. The export order and physical distribution
- 14. Organization of international marketing activities