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00000cam a2200000 7i4500 |
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0000054098 |
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20090427093000.0 |
| 008 |
071029s2005 enk eng |
| 020 |
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|a 0273686348 (pbk.)
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| 020 |
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|a 9780273686347 (pbk.)
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| 090 |
0 |
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|a HF1416
|b .I617 2005
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| 100 |
1 |
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|a Albaum, Gerald S. ,
|e author
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| 245 |
1 |
0 |
|a International marketing and export management
|c Gerald Albaum, Edwin Duerr, Jesper Strandskov
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| 250 |
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|a 5th ed
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| 260 |
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|a Harlow, England :
|b Financial Times/Prentice Hall ,
|c c2005
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| 300 |
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|a xxii, 666 p. :
|b ill.col. ;
|c 27 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. International marketing and exporting -- 2. Bases of international marketing -- 3. The international environment -- 4. Export market selection: definition and strategies -- 5. Information for international market(ing) decisions -- 6. Market entry strategies -- 7. Export entry modes -- 8. Nonexport entry modes -- 9. Product decisions -- 10. Pricing decisions -- 11. Financing and methods of payment -- 12. Promotion and marketing communication -- 13. The export order and physical distribution -- 14. Organization of international marketing activities
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| 650 |
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0 |
|a Export marketing
|x Management
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| 700 |
1 |
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|a Duerr, Edwin ,
|e author
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| 700 |
1 |
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|a Strandskov, Jesper ,
|e author
|
| 999 |
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|a 1000114400
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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