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00000cam a2200000 7i4500 |
| 001 |
0000054096 |
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20210224093000.0 |
| 008 |
071029s2006 nju eng |
| 020 |
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|a 0131969021
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| 020 |
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|a 9780131969025
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| 090 |
0 |
0 |
|a HF5415.1275
|b .S774 2006
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| 100 |
1 |
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|a Strauss, Judy ,
|e author
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| 245 |
1 |
0 |
|a E-marketing
|c Judy Strauss, Adel El-Ansary, Raymond Frost
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| 250 |
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|a 4th ed
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| 260 |
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|a Upper Saddle River, NJ :
|b Pearson/Prentice-Hall ,
|c c2006
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| 300 |
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|a xxiii, 456 p. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. 4310438) and index
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| 505 |
1 |
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|a 1. Convergence -- 2. Strategic E-marketing -- 3. The E-marketing plan -- 4. Global markets -- 5. Ethical and legal issues -- 6. Marketing knowledge -- 7. Consumer behavior -- 8. Segmentation and targeting strategies -- 9. Differentiation and positioning strategies -- 10. Product -- 11. Price -- 12. The Internet for distribution -- 13. E-marketing communication -- 14. Customer relationship management
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| 650 |
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0 |
|a Internet marketing
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| 700 |
1 |
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|a Ansary, Adel I. ,
|e author
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| 700 |
1 |
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|a Frost, Raymond ,
|d 1960- ,
|e author
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| 999 |
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|a 1000114407
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|