Managing interactive media : project management for web and digital media

Bibliographic Details
Main Authors: England, Elaine (Author), Finney, Andy (Author)
Format: Book
Language:English
Published: Harlow, England ; New York : Addison Wesle , c2007
Edition:4th ed
Subjects:
Table of Contents:
  • 1. The IMP(interactive media project) context
  • 2. Initiating interactive projects 1
  • 3. Initiating interactive projects 1-Scoping the project
  • 4. Stakeholders and their influence
  • 5. The client/developer partnership approach to projects
  • 6. Troubleshooting common development problems of interactive projects: developer perspective
  • 7. Troubleshooting common development problems of interactive projects: commissioner perspective
  • 8. The user's contribution; usability and accessibility
  • 9. Interactive media testing and archiving
  • 10. Legal issues 1
  • 11. Legal issues 2 - intellectual property
  • 12. The e-marketing revolution and its impact
  • 13. Team management and interactive projects