Managing interactive media : project management for web and digital media

Bibliographic Details
Main Authors: England, Elaine (Author), Finney, Andy (Author)
Format: Book
Language:English
Published: Harlow, England ; New York : Addison Wesle , c2007
Edition:4th ed
Subjects:

MARC

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090 0 0 |a QA76.575   |b .E56 2007 
100 1 |a England, Elaine ,   |e author 
245 1 0 |a Managing interactive media :   |b project management for web and digital media   |c Elaine England, Andy Finney 
250 |a 4th ed 
260 |a Harlow, England ;   |a New York :   |b Addison Wesle ,   |c c2007 
300 |a xiv, 285 p. :   |b ill. ;   |c 24 cm. 
500 |a Rev. ed. of: Managing multimedia. 2002 
504 |a Includes bibliographical references and index 
505 0 |a 1. The IMP(interactive media project) context -- 2. Initiating interactive projects 1 -- 3. Initiating interactive projects 1-Scoping the project -- 4. Stakeholders and their influence -- 5. The client/developer partnership approach to projects -- 6. Troubleshooting common development problems of interactive projects: developer perspective -- 7. Troubleshooting common development problems of interactive projects: commissioner perspective -- 8. The user's contribution; usability and accessibility -- 9. Interactive media testing and archiving -- 10. Legal issues 1 -- 11. Legal issues 2 - intellectual property -- 12. The e-marketing revolution and its impact -- 13. Team management and interactive projects 
650 0 |a Interactive multimedia   |x Authorship 
650 0 |a Multimedia systems 
650 0 |a Project management 
650 0 |a Web site development 
700 1 |a England, Elaine ,   |e author 
700 1 |a Finney, Andy ,   |e author 
999 |a 1000119828   |b Book   |c OPEN SHELF (30 DAYS)   |e Tembila Campus