Entrepreneurship and small business
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Milton, Qld., Australia :
John Wiley ,
2007
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| Edition: | 2nd Pacific Rim ed |
| Subjects: |
Table of Contents:
- 1. Entrepreneurship: definition and evolution
- 2. The personality of entrepreneurs
- 3. Creativity, innovation and entrepreneurship
- 4. The nature of small business
- 5. Options for going into business
- 6. Analysing opportunities and developing a strategy
- 7. Preparing a business plan
- 8. Legal issues
- 9. Financing new and growing business ventures
- 10. Accessing business advice and assistance
- 11. Marketing
- 12. Operations management
- 13. Human resource issues in new and small firms
- 14. Financial information and management
- 15. Managing growth and transition
- 16. Corporate entrepreneurship
- 17. Contemporary issues in small business and entrepreneurship