Designing brand identity : a complete guide to creating, building and maintaining strong brands

Bibliographic Details
Main Author: Wheeler, Alina (Author)
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley , c2006
Edition:2nd ed
Subjects:

MARC

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090 0 0 |a HD69.B7   |b W44 2006 
100 1 |a Wheeler, Alina ,   |e author 
245 1 0 |a Designing brand identity :   |b a complete guide to creating, building and maintaining strong brands   |c Alina Wheeler 
250 |a 2nd ed 
260 |a Hoboken, N.J. :   |b John Wiley ,   |c c2006 
300 |a vii, 280 p. :   |b col. ill. ;   |c 29 cm. 
504 |a Includes bibliographical references (p. 270-271) and index 
505 0 |a 1. Perception -- 2. Process -- 3. Practice 
650 0 |a Advertising   |x Brand name products 
650 0 |a Brand name products 
650 0 |a Branding (Marketing) 
650 0 |a Trademarks   |x Design 
999 |a 1000114875   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000116802   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus