Mail and Internet surveys : the tailored design method
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley ,
c2007
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| Edition: | 2nd ed., 2007 update with new Internet, visual, and mixed-mode guide |
| Subjects: | |
| Online Access: | Table of contents only |
Table of Contents:
- I. Elements of the tailored design method
- 1. Introduction to tailored design
- 2. Writing questions
- 3. Constructing the questionnaire
- 4. Survey implementation
- 5. Reduction of coverage and sampling errors
- II. Tailoring to the survey situation
- 6. Mixed-mode surveys
- 7. Alternative questionnaire delivery: in person, to groups, and through publications
- 8. When timing is critical: diary, customer satisfaction, and election forecast surveys
- 9. Household and individual person surveys by government
- 10. Surveys of businesses and other organizations
- 11. Internet and interactive voice response surveys
- 12. Optical scanning and imaging, and the future of self-administered surveys