Mail and Internet surveys : the tailored design method

Bibliographic Details
Main Author: Dillman, Don A. , 1941- (Author)
Format: Book
Language:English
Published: Hoboken, NJ : John Wiley , c2007
Edition:2nd ed., 2007 update with new Internet, visual, and mixed-mode guide
Subjects:
Online Access:Table of contents only

MARC

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090 0 0 |a HM538   |b .D55 2007 
100 1 |a Dillman, Don A. ,   |d 1941- ,   |e author 
245 1 0 |a Mail and Internet surveys :   |b the tailored design method   |c Don A. Dillman 
250 |a 2nd ed., 2007 update with new Internet, visual, and mixed-mode guide 
260 |a Hoboken, NJ :   |b John Wiley ,   |c c2007 
300 |a xviii, 523 p. :   |b ill., chart ;   |c 25 cm. 
504 |a Includes bibliographical references (p. 435-446) and index 
505 0 |a I. Elements of the tailored design method -- 1. Introduction to tailored design -- 2. Writing questions -- 3. Constructing the questionnaire -- 4. Survey implementation -- 5. Reduction of coverage and sampling errors -- II. Tailoring to the survey situation -- 6. Mixed-mode surveys -- 7. Alternative questionnaire delivery: in person, to groups, and through publications -- 8. When timing is critical: diary, customer satisfaction, and election forecast surveys -- 9. Household and individual person surveys by government -- 10. Surveys of businesses and other organizations -- 11. Internet and interactive voice response surveys -- 12. Optical scanning and imaging, and the future of self-administered surveys 
650 0 |a Questionnaires 
650 0 |a Social surveys 
856 4 1 |3 Table of contents only   |u http://www.loc.gov/catdir/toc/fy0703/2006284302.html 
999 |a 1000114863   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus