Internet marketing : strategy, implementation and practice
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Financial Times/Prentice Hall ,
2006
|
| Edition: | 3rd ed |
| Subjects: |
Table of Contents:
- 1. An introduction to Internet marketing
- 2. The Internet micro-environment
- 3. The Internet macro-environment
- 4. Internet marketing strategy
- 5. The Internet and the marketing mix
- 6. Relationship marketing using the Internet
- 7. Delivering the online customer experience
- 8. Interactive marketing communications
- 9. Maintaining and monitoring the online presence
- 10. Business-to-consumer Internet marketing
- 11. Business-to-business Internet marketing