http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1. An introduction to Internet marketing -- 2. The Internet micro-environment -- 3. The Internet macro-environment -- 4. Internet marketing strategy -- 5. The Internet and the marketing mix -- 6. Relationship marketing using the Internet -- 7. Delivering the online customer experience -- 8. Interactive marketing communications -- 9. Maintaining and monitoring the online presence -- 10. Business-to-consumer Internet marketing -- 11. Business-to-business Internet marketing
Includes bibliographical references and index