rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Internet marketing
    sub title: strategy, implementation and practice
  name:
    name part: Chaffey, Dave
    name part: 1963-
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: enk
    place:
      place term: Harlow, England
    publisher: Financial Times/Prentice Hall
    date issued: 2006
    edition: 3rd ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxviii, 550 p. : ill. ; 27 cm.
  table of contents: 1. An introduction to Internet marketing -- 2. The Internet micro-environment -- 3. The Internet macro-environment -- 4. Internet marketing strategy -- 5. The Internet and the marketing mix -- 6. Relationship marketing using the Internet -- 7. Delivering the online customer experience -- 8. Interactive marketing communications -- 9. Maintaining and monitoring the online presence -- 10. Business-to-consumer Internet marketing -- 11. Business-to-business Internet marketing
  note: Dave Chaffey ... [et al.]
  note: Includes bibliographical references and index
  subject:
    topic: Internet
  subject:
    topic: Internet marketing
  identifier: 0273694057
  identifier: 9780273694052
  record info:
    record creation date: 060523
    record change date: 20080507093000.0
    record identifier: 0000053306