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00000cam a2200000 7i4500 |
| 001 |
0000053306 |
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20080507093000.0 |
| 008 |
060523s2006 enk eng |
| 020 |
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|a 0273694057
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| 020 |
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|a 9780273694052
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| 090 |
0 |
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|a HF5415.1265
|b .I57 2006
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| 245 |
0 |
0 |
|a Internet marketing :
|b strategy, implementation and practice
|c Dave Chaffey ... [et al.]
|
| 250 |
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|a 3rd ed
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| 260 |
|
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|a Harlow, England :
|b Financial Times/Prentice Hall ,
|c 2006
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| 300 |
|
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|a xxviii, 550 p. :
|b ill. ;
|c 27 cm.
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| 504 |
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|a Includes bibliographical references and index
|
| 505 |
1 |
|
|a 1. An introduction to Internet marketing -- 2. The Internet micro-environment -- 3. The Internet macro-environment -- 4. Internet marketing strategy -- 5. The Internet and the marketing mix -- 6. Relationship marketing using the Internet -- 7. Delivering the online customer experience -- 8. Interactive marketing communications -- 9. Maintaining and monitoring the online presence -- 10. Business-to-consumer Internet marketing -- 11. Business-to-business Internet marketing
|
| 650 |
|
0 |
|a Internet
|
| 650 |
|
0 |
|a Internet marketing
|
| 700 |
1 |
|
|a Chaffey, Dave ,
|d 1963- ,
|e author
|
| 999 |
|
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|a 1000113450
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|