Consumer behavior
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, N.J :
Pearson/Prentice Hall ,
c2007
|
| Edition: | 9th ed |
| Subjects: |
Table of Contents:
- 1. Consumer behavior: its origin and strategic applications
- 2. Consumer research
- 3. Market segmentation
- 4. Consumer motivation
- 5. Personality and consumer behavior
- 6. Consumer perception
- 7. Consumer learning
- 8. Consumer attitude formation and change
- 9. Communication and consumer behavior
- 10. Reference groups and family influences
- 11. Social class and consumer behavior
- 12. The influence of culture on consumer behavior
- 13. Subcultures and consumer behavior
- 14. Cross-cultural consumer behavior: an international perspective
- 15. Consumer influence and the diffusion of innovations
- 16. Consumer decision making