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00000cam a2200000 7i4500 |
| 001 |
0000053287 |
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20081114093000.0 |
| 008 |
081114s2007 nju eng |
| 020 |
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|a 0131869604
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| 020 |
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|a 9780131869608
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| 090 |
0 |
0 |
|a HF5415.32
|b .S35 2007
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| 100 |
1 |
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|a Schiffman, Leon G. ,
|e author
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| 245 |
1 |
0 |
|a Consumer behavior
|c Leon G. Schiffman, Leslie Lazar Kanuk
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| 250 |
|
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|a 9th ed
|
| 260 |
|
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|a Upper Saddle River, N.J :
|b Pearson/Prentice Hall ,
|c c2007
|
| 300 |
|
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|a xix, 561, C-38, G-11, I-22 p. :
|b col.ill. ;
|c 27 cm.
|
| 500 |
|
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|a Pearson international edition
|
| 504 |
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|a Includes bibliographical references and indexes
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| 505 |
0 |
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|a 1. Consumer behavior: its origin and strategic applications -- 2. Consumer research -- 3. Market segmentation -- 4. Consumer motivation -- 5. Personality and consumer behavior -- 6. Consumer perception -- 7. Consumer learning -- 8. Consumer attitude formation and change -- 9. Communication and consumer behavior -- 10. Reference groups and family influences -- 11. Social class and consumer behavior -- 12. The influence of culture on consumer behavior -- 13. Subcultures and consumer behavior -- 14. Cross-cultural consumer behavior: an international perspective -- 15. Consumer influence and the diffusion of innovations -- 16. Consumer decision making
|
| 650 |
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0 |
|a Consumer behavior
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| 650 |
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0 |
|a Motivation research (Marketing)
|
| 700 |
1 |
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|a Kanuk, Leslie Lazar ,
|e author
|
| 999 |
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|a 1000113442
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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