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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000053284 |
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20081114093000.0 |
| 008 |
081114s2007 si eng |
| 020 |
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|a 0131676601
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| 020 |
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|a 9780131676602
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| 090 |
0 |
0 |
|a HF5823
|b .W45 2007
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| 245 |
1 |
0 |
|a Advertising :
|b principles and effective IMC practice
|c William Wells ... [et. al.]
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| 260 |
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|a Singapore :
|b Pearson/Prentice Hall ,
|c 2007
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| 300 |
|
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|a xxxiii, 650 p. :
|b ill ;
|c 28 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Advertising
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| 700 |
1 |
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|a Wells, William ,
|d 1926- ,
|e author
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| 999 |
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|a 1000113441
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|