Advertising principles and effective IMC practice
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore
Pearson/Prentice Hall
2007
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000053284 | ||
| 008 | 081114s2007 si eng | ||
| 020 | |a 0131676601 | ||
| 020 | |a 9780131676602 | ||
| 090 | 0 | 0 | |a HF5823 |b .W45 2007 |
| 245 | 1 | 0 | |a Advertising |b principles and effective IMC practice |c William Wells ... [et. al.] |
| 260 | |a Singapore |b Pearson/Prentice Hall |c 2007 | ||
| 300 | |a xxxiii, 650 p. |b ill |c 28 cm | ||
| 650 | 0 | |a Advertising | |
| 700 | 1 | |a Wells, William |d 1926- |e author | |
| 999 | |a 1000113441 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||