Advertising : principles and effective IMC practice
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore :
Pearson/Prentice Hall ,
2007
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| Subjects: |
| Physical Description: | xxxiii, 650 p. : ill ; 28 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131676601 9780131676602 |