APA (7th ed.) Citation

Wells, W. (2007). Advertising: Principles and effective IMC practice. Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Wells, William. Advertising: Principles and Effective IMC Practice. Singapore: Pearson/Prentice Hall, 2007.

MLA (9th ed.) Citation

Wells, William. Advertising: Principles and Effective IMC Practice. Pearson/Prentice Hall, 2007.

Warning: These citations may not always be 100% accurate.