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00000cam a2200000 7i4500 |
| 001 |
0000053176 |
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20080513093000.0 |
| 008 |
030806s2004 ohua b 001 0 eng d |
| 020 |
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|a 0538726652
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| 090 |
0 |
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|a HF1416
|b .C955 2004
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| 100 |
1 |
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|a Czinkota, Michael R. ,
|e author
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| 245 |
1 |
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|a Mastering global markets :
|b strategies for today's trade globalist
|c Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath
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| 260 |
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|a Mason, OH :
|b Thomson/Southwestern ,
|c c2004
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| 300 |
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|a x, 370 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
1 |
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|a Pt. I The international marketing environment. 1. Why go international? -- 2. Trade's economic environment -- 3. Trade's financial mechanisms -- 4. Marketing within cultural contexts -- 5. Trade, politics, and law. -- Pt. II International marketing strategies. 6. Exporting and international market entry -- 7. Multinational and global marketing -- 8. Taking services global. -- Pt. III Managing global marketing. 9. International market research -- 10. Global product and brand management -- 11. Pricing in global markets -- 12. Global distribution and logistics -- 13. International negotiation and communication -- 14. Organizing for global marketing -- 15. Twenty-first century trade globalists
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| 650 |
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0 |
|a Export marketing
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| 650 |
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0 |
|a International trade
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| 700 |
1 |
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|a Donath, Bob ,
|e author
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| 700 |
1 |
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|a Ronkainen, Ilkka A. ,
|e author
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| 856 |
4 |
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|3 Table of contents
|u http://www.loc.gov/catdir/toc/fy041/2003276075.html
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| 999 |
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|a 1000114910
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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