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00000cam a2200000 7i4500 |
| 001 |
0000053172 |
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20080527093000.0 |
| 008 |
070131s2007 enka b 001 0 eng |
| 020 |
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|a 0750669977 (pbk.)
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| 020 |
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|a 9780750669979 (pbk.)
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| 090 |
0 |
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|a HG173
|b .E56 2007
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| 100 |
1 |
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|a Ennew, Christine ,
|e author
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| 245 |
1 |
0 |
|a Financial services marketing :
|b an international guide to principles and practice
|c Christine T. Ennew and Nigel Waite
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| 260 |
|
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|a Oxford :
|b Butterworth-Heinemann ,
|c 2007
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| 300 |
|
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|a xvi, 400 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references (p. [381]-389) and index
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| 505 |
0 |
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|a 1. The role, contribution and context of financial services -- 2. The financial services marketplace: structures, products and participants -- 3. Introduction to financial services marketing -- 4. Analysing the marketing environment -- 5. Strategic development and marketing planning -- 6. Internationalization strategies for financial services -- 7. Understanding the financial services consumer -- 8. Segmentation targeting and positioning -- 9. Customer acquisition strategies and marketing mix -- 10. Product policies -- 11. Promotion -- 12. Pricing -- 13. Distribution channels: routes-to-market -- 14. Customer relationship management strategies -- 15. Services delivery and service quality -- 16. Customer satisfaction, customer value and treating customers fairly -- 17. Customer relationship management in practice
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| 650 |
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0 |
|a Financial services industry
|x Marketing
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| 700 |
1 |
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|a Waite, Nigel ,
|e author
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| 856 |
4 |
2 |
|3 Publisher description
|u http://www.loc.gov/catdir/enhancements/fy0708/2007295341-d.html
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| 999 |
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|a 1000114906
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|