Financial services marketing : an international guide to principles and practice
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann ,
2007
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| Subjects: | |
| Online Access: | Publisher description |
| Physical Description: | xvi, 400 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. [381]-389) and index |
| ISBN: | 0750669977 (pbk.) 9780750669979 (pbk.) |