rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Creating powerful brands in consumer, service and industrial markets
  name:
    name part: De Chernatony, L. [ (Leslie)]
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: McDonald, Malcolm
    role:
      role term: author
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    place:
      place term: Oxford ; Burlington, MA
    publisher: Elsevier/Butterworth-Heinemann
    date issued: c2003
    date issued: 2003
    edition: 3rd ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xvii, 467 p. : ill. ; 24 cm.
  table of contents: 1. Why is it important to create powerful brands -- 2. Understanding the branding process -- 3. How consumers choose brands -- 4. How consumer brands satisfy social and psychological needs -- 5. Business to business branding -- 6. Service brands -- 7. Retailer issues in branding -- 8. Brands on the Internet -- 9. How powerful brands beat competitors -- 10. The challenge of developing and sustaining added values -- 11. Brand planning -- 12. Brand evaluation
  note: Leslie de Chernatony and Malcolm McDonald
  note: Includes bibliographical references and index
  subject:
    topic: Brand name products
    topic: Marketing
  subject:
    topic: Brand name products
    topic: Planning
  identifier: 0750659807
  identifier: http://www.loc.gov/catdir/toc/fy0601/2005357186.html
  identifier: http://www.loc.gov/catdir/enhancements/fy0627/2005357186-d.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/fy0601/2005357186.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy0627/2005357186-d.html
  record info:
    record creation date: 050204
    record change date: 20180328093000.0
    record identifier: 0000053170